Finding a Good Copywriter
If you'd like to generate an income online, you're going to have to have a website. If you want that site to be profitable, it needs to be written very well. Unless you are already a copywriter yourself, it's wise to hire someone who is well-qualified to write the text for your website. An expert copywriter will bring in lots more money than you would ever even be able to hope to see if you attempted to do all of the writing by yourself. Naturally, not all copywriters are created equal. Some of these copywriters have great talent. Some, on the other hand, don't have any but are trying their hand at copywriting because someone told them that online writing would be a breeze. These are a couple of ways to help you tell them apart.
Does the copywriter have his or her own website? Any copywriter that is interested to write web copy needs to have a web site that houses their biography, their resume, some samples and whatever else they feel the need to share. If the writer has no website, how can they say they can help you with the one you are wanting to put up? Take note of the copy used on this web site also. If you see many grammar and spelling errors, this is a bad sign.
How favorably do you react as you are reading the copywriter's own copy? This involves more than merely noting grammar and spelling mistakes. Does the text move you to experience any kind of emotional reaction? Does it move you to like the copywriter? Does the copy make you want to follow up and find out more about the copywriter? Does it make you feel like you need to hire the writer instantly? Does the copy make you want to run for the hills? Does it make you mad? These are all crucial reactions and you need to listen to them.
Perform a background research on the writer. Try to look for reviews on online discussion boards and independent sites. It's extremely likely that the only reviews you will come across on the writer's website are going to be positive. Look online for the read the article copywriter's name to see if there are any reviews or personal testimonials that are not run and can't be controlled by the writer you are checking up on. Examine closely these reviews and feedback. Ask the writer to provide several references. Make sure that you follow up and really contact those references so that you can obtain an honest opinion from them.
Be sure you spend some time going through the samples furnished by the writer. Try asking the writer to send you a few more samples that aren't already provided on the web site. This is especially crucial if the copywriter states he or she is an expert in a particular field. When the writing feels like it was stolen from Wikipedia or is particularly unclear, it's best to find someone else.
There are numerous different ways to see if a copywriter is worth paying for. It is important to do your homework and look beyond the copywriter for information as to his/her reputation and character.